Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how ketobakerlondon.com ("we," "us," "our," or "Website") collects, uses, and protects your personal information. We are committed to transparency and compliance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect information in the following ways:
- Personal Data: When you contact us or subscribe to our newsletter, we collect your name and email address.
- Technical Data: We automatically collect your IP address, device type, browser type, and operating system.
- Cookies and Tracking: We use cookies and similar technologies to track your activity on our Website.
- Usage Data: We collect information about how you interact with our content, pages visited, time spent, and referral sources.
How We Use Information
We use the information collected for the following purposes:
- To conduct analytics and understand user behaviour on our Website.
- To track affiliate commissions and verify referrals to third-party gambling operators.
- To improve our Website's functionality, content, and user experience.
- To send you promotional emails and updates (only if you have consented).
- To comply with legal obligations and protect against fraud.
Cookie Policy
Our Website uses the following types of cookies:
- Essential Cookies: Required for basic Website functionality.
- Analytics Cookies: Used to track user behaviour and Website performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to monitor referrals to gambling operators and track commissions.
- Marketing Cookies: Used for targeted advertising and retargeting purposes.
You can opt out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. However, disabling essential cookies may affect Website functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our Website contains links to external gambling operators, casinos, and affiliate partners. We are not responsible for the privacy practices, terms, or content of third-party websites. We strongly encourage you to review the privacy policies of any external sites before providing personal information. Your use of third-party platforms is governed by their own terms and policies, not ours.
Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request that we correct inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You may request that we limit how we use your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to marketing communications and certain processing activities.
- Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Specifically:
- Contact information and email subscribers: Retained until you unsubscribe or request deletion.
- Analytics data: Typically retained for 26 months (or as per Google Analytics settings).
- Affiliate tracking data: Retained for up to 12 months for commission verification and fraud prevention.
- IP logs: Retained for up to 3 months for security purposes.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Email: [email protected]
We will respond to your request within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Note: This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. Continued use of our Website constitutes acceptance of any updates.